Hasbro Teams Up with Rovio
Entertainment and Lucasfilm for New ANGRY BIRDSTM STAR
WARS® Line
PAWTUCKET, R.I.— October 8, 2012 - Hasbro, Inc. (NASDAQ: HAS) has
announced today it has entered into agreement with LucasFilm to
manufacture and globally market a variety of products based on the newly
launched STAR WARS edition of the wildly popular ANGRY BIRDS
mobile game from Rovio Entertainment. The new ANGRY BIRDS STAR WARS
line from Hasbro will launch in the beginning of November 2012.
Hasbro will introduce the line with several new toys based on the ANGRY
BIRDS STAR WARS property including the AT-AT ATTACK BATTLE GAME.
The line will also feature new products based on a variety of existing
Hasbro properties including the popular JENGA brand and the recently
re-launched KOOSH brand, to introduce new play experiences featuring
iconic STAR WARS characters re-imagined as high-flying ANGRY
BIRDS and villainous pigs.
“We've developed a selection of innovative toys and games featuring
ANGRY BIRDS STAR WARS that delivers new ways to play for fans of
these two great franchises," said John Frascotti, Chief Marketing
Officer for Hasbro. “We’re proud of our heritage of delivering STAR
WARS toys that have entertained generations of kids and we’re
excited to offer fans of both STAR WARS and ANGRY BIRDS the
opportunity to experience their favorite characters and icons in
exhilarating new ways.”
The ANGRY BIRDS STAR WARS line from Hasbro will feature the
following products in 2012 with more planned for 2013:
ANGRY BIRDSTM
STAR WARS® BATTLE GAMES Line
![](Angry%20Birds%20Star%20Wars%20Darth%20Vader's%20Lightsaber%20Battle%20Game%20Package.jpg)
![](Angry%20Birds%20Star%20Wars%20Darth%20Vader's%20Lightsaber%20Battle%20Game.jpg)
New from Hasbro – the ANGRY BIRDS STAR WARS app comes to life!
The new line of Hasbro toys captures all the launching and destroying
fun of the app in physical form and features your favorite STAR WARS
characters re-imagined as high-flying ANGRY BIRDS and villainous pigs!
Stack up signature STAR WARS structures and vehicles, then use
your LIGHSTABER LAUNCHER to launch your ANGRY BIRDS and destroy them!
Each battle game sold separately.
ANGRY BIRDSTM
STAR WARS® AT-AT ATTACK BATTLE GAME
![](Hasbro%20Angry%20Birds%20Star%20Wars%20AT-AT%20Battle%20Game%20Package.jpg)
![](Hasbro%20Angry%20Birds%20Star%20Wars%20AT-AT%20Battle%20Game.jpg)
Stack, launch, and destroy with the AT-AT ATTACK BATTLE GAME, which
includes 21 blocks to create the signature AT-AT, a LIGHTSABER LAUNCHER
and 12 ANGRY BIRDS STAR WARS figures — including two that are
exclusive to this set! Players can also unlock ANGRY BIRDS STAR WARS
content in-app with a special code in each pack. Approximate retail
price: $39.99; Ages: 5 & up.
ANGRY BIRDSTM
STAR WARS® BATTLE GAME PACKS
![](Hasbro%20Angry%20Birds%20Star%20Wars%20Jabba's%20Palace%20Battle%20Game%20Package.jpg)
![](Hasbro%20Angry%20Birds%20Star%20Wars%20Jabba's%20Palace%20Battle%20Game.jpg)
Stack, launch and destroy with these packs, which each feature three
characters (one exclusive to the set), a LIGHTSABER LAUNCHER, and
signature pieces to create an Imperial Pig structure for your ANGRY
BIRDS to knock down. Choose from DARTH VADER’S LIGHTSABER, JABBA’S
PALACE, and FIGHT ON TATOOINE. Players can also unlock ANGRY BIRDS
STAR WARS content in-app with a special code in each pack.
Approximate retail price: $14.99; Ages: 5 & up. Each sold separately.
ANGRY BIRDSTM
STAR WARS® EARLY ANGRY BIRDS Package
![](Hasbro%20Angry%20Birds%20Star%20Wars%20Early%20Angry%20Birds%20Pack%20Package.jpg)
![](Hasbro%20Angry%20Birds%20Star%20Wars%20Early%20Angry%20Birds%20Pack.jpg)
Celebrate the original Kenner Star Wars Early Bird package
with this special pack that introduces ANGRY BIRDS STAR WARS!
Just like the original Star Wars Early Bird pack from 1977, this
pack features the same four characters from the movie saga… well, sort
of. This time our Rebel heroes have beaks, wings and a bad attitude
about the Empire's evil pigs. So take aim with your Lightsaber and
launch into the fun of ANGRY BIRDS STAR WARS! The ANGRY BIRDS
STAR WARS EARLY ANGRY BIRDS package includes R2-D2 EGG, LUKE
SKYWALKER BIRD, PRINCESS LEIA BIRD, CHEWBACCA BIRD, 2 blocks, and 1
Lightsaber Launcher. Approximate retail price: $9.99; Ages: 5 & up.
ANGRY BIRDSTM
STAR WARS® Mystery Bags
![](Hasbro%20Angry%20Birds%20Star%20Wars%20Mystery%20Bag.jpg)
For a surprise, pick up ANGRY BIRDS STAR WARS Mystery Bags,
which offer two figures — the perfect way to build up your collection of
ANGRY BIRDS STAR WARS characters! Approximate retail price:
$2.99; Ages: 5 & up. Each sold separately.
ANGRY BIRDSTM
STAR WARS®
JENGA GAMING Line
![](Hasbro%20Angry%20Birds%20Star%20Wars%20Jenga%20Tatooine%20Launcher%20Package.jpg)
![](Hasbro%20Angry%20Birds%20Star%20Wars%20Jenga%20Tatooine%20Launcher.jpg)
ANGRY BIRDSTM STAR WARS® JENGA DEATH STAR Game
Get ready to unleash the birds to destroy the Death Star and in the
new ANGRY BIRDS STAR WARS JENGA DEATH STAR game! Take turns
trying to topple the Empire in an intergalactic battle. Pull back the
X-Wing Fighter to launch an epic squawk attack with LUKE SKYWALKER, HAN
SOLO or CHEWBACCA birds. Knock the pigs’ block off and explode the Death
Star. Players can also unlock ANGRY BIRDS STAR WARS content
in-app with a special code in each pack. Approximate Retail Price:
$29.99; Recommended Age: 8 and up; Players: 1-2.
![](Hasbro%20Angry%20Birds%20Star%20Wars%20Jenga%20Death%20Star%20Package.jpg)
![](Hasbro%20Angry%20Birds%20Star%20Wars%20Jenga%20Death%20Star.jpg)
ANGRY BIRDSTM
STAR WARS® JENGA LAUNCHERS Game
Expand the battle and try to wipe out the enemy pigs with new ANGRY
BIRDS STAR WARS-themed launcher sets, just like in the app! In
each round, players decide who will be the builder and who will be the
launcher. Choose HOTH™ to set up ice blocks and take turns bombarding an
Imperial pig in the frozen terrain. Or, take down the porky kingpin with
the Millennium Falcon launcher in the sandblasted terrain of TATOOINE™.
Players can also unlock ANGRY BIRDS STAR WARS content in-app with
a special code in each pack. Approximate Retail Price: $14.99,
Recommended Age: 8 and up; Players: 1-2.
![](Hasbro%20Angry%20Birds%20Star%20Wars%20Hoth%20Jenga%20Launcher%20Package.jpg)
![](Hasbro%20Angry%20Birds%20Star%20Wars%20Hoth%20Jenga%20Launcher.jpg)
KOOSH ANGRY BIRDSTM
STAR WARS TATOOINE HEROES Faceball
Refill 3-Pack
Armed with their KOOSH ANGRY BIRDS STAR WARS ball launcher,
kids can take on the EMPIRE and save the galaxy with the collectible
LUKE SKYWALKER, OBI-WAN KENOBI and C-3PO Bird Faceballs. Collect them
all! Each pack sold separately. Approximate Retail Price: $6.49; Ages 4
years & up.
![](Hasbro%20Angry%20Birds%20Star%20Wars%20Koosh%20Tatooine%20Heroes%20Faceball%20Refill%203pack%20.jpg)
KOOSH ANGRY BIRDSTM
STAR WARS® MILLENNIUM FALCON HEROES
Faceball Refill 3-Pack
Kids can join the REBEL BIRD ALLIANCE and add galactic fun to their
KOOSH ANGRY BIRDS STAR WARS ball launcher with the collectible
HAN SOLO, PRINCESS LEIA and CHEWBACCA Bird Faceballs. Collect them all!
Each pack sold separately. Approximate Retail Price: $6.49; Ages 4 years
& up.
![](Hasbro%20Angry%20Birds%20Star%20Wars%20Koosh%20Millenium%20Falcon%20Heroes%20Faceball%20Refill%203pack.jpg)
KOOSH ANGRY
BIRDSTM
STAR WARS® GALACTIC EMPIRE Faceball
Refill 3-Pack
Kids can create their own IMPERIAL ARMY and keep their KOOSH ANGRY
BIRDS STAR WARS ball launcher ready for galactic action with the
collectible DARTH VADER and STORMTROOPER Pig Faceballs. Collect them
all! Each pack sold separately. Approximate Retail Price: $6.49; Ages
4 years & up.
![](Hasbro%20Angry%20Birds%20Star%20Wars%20Koosh%20Galactic%20Empire%20Faceball%20Refill%203pack.jpg)
![](Hasbro%20Angry%20Birds%20Star%20Wars%20Koosh%20Refills%20Packaging.jpg)
ANGRY BIRDSTM
STAR WARS®
KOOSH Launchers
Blast into a galaxy far, far away with the new KOOSH ANGRY BIRDS
STAR WARS collection! Combining the soft, active fun of KOOSH
with the characters from the ANGRY BIRDS STAR WARS app, the new
KOOSH collection is light years ahead of its time and designed for
indoor and outdoor imaginative play. With ball launchers inspired by
iconic heroes LUKE SKYWALKER and HAN SOLO and collectible KOOSH
Faceballs featuring favorite characters, the KOOSH ANGRY BIRDS STAR
WARS collection is out of this world.
![](Hasbro%20Angry%20Birds%20Star%20Wars%20Koosh%20Jedi%20Slingshot.jpg)
KOOSH ANGRY
BIRDSTM STAR WARS® JEDI Slingshot
Kids can ‘use the Force’ and transform into heroic Jedi
Knights with the easy-to-use KOOSH ANGRY BIRDS STAR WARS JEDI
Slingshot. With one swift pull and release of the sling, they can launch
the LUKE SKYWALKER Bird Faceball t
the DARTH VADER Pig target. Comes complete with one LUKE SKYWALKER Bird
Faceball and one DARTH VADER Pig target. Approximate Retail Price:
$14.99; Ages 4 years & up.
![](Hasbro%20Angry%20Birds%20Star%20Wars%20Koosh%20Jedi%20Slingshot%20Package.jpg)
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